MARKETING & PR
We specialize in crafting bespoke marketing and PR strategies designed to grow brand awareness and fuel consumer demand. Our approach is rooted in understanding the unique needs and goals of each brand, enabling us to create tailored plans that deliver impactful results. We are committed to showcasing our expertise and accomplishments to potential new brands, demonstrating how our comprehensive services can elevate their market presence.
ELEVATING BRANDS TO NEW HEIGTHS
MARKETING & PR STRATEGIES
CUSTOM
Our process begins with an in-depth analysis of the brand’s current market position, target audience, and competitive landscape. This allows us to identify key opportunities and challenges, ensuring that our strategies are both targeted and effective. From there, we develop a customized marketing and PR plan that may include a mix of digital marketing, social media campaigns, influencer partnerships, media relations, and event management.
Each plan is designed to not only increase brand visibility but also to engage and convert potential customers. We focus on creating compelling narratives and authentic brand experiences that resonate with the audience, building lasting connections and driving consumer demand.
SOCIAL MEDIA CAMPAIGNS
DIGITAL MARKETING
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INFLUENCER PARTNERSHIPS
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MEDIA RELATIONS
EVENT MANAGEMENT
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We believe in fostering long-term relationships, deeply understanding our clients and their needs. Our flexible top-tier team delivers comprehensive strategies, encompassing account management, servicing both traditional brick-and-mortar stores and online platforms. This is supported by intelligent dashboards and automated processes, ensuring we stay ahead of the curve and maximize client success. We take pride in our portfolio of high-end beauty and skincare brands, including Beautyblender, Peter Thomas Roth, Maude, Styledry, This Works, RoC Skincare, Dr. Brandt, and Mane ’n Tail.
1. DIGITAL MARKETING
Through our social media campaigns, we leverage the power of storytelling, creativity, and strategic planning to connect with our audience on a deeper level.
Our approach begins with a comprehensive understanding of our audience and market landscape. We conduct thorough research to identify trends, preferences, and pain points, allowing us to tailor our messaging and content to resonate with our target demographic.
2. SOCIAL MEDIA CAMPAIGNS
We leverage the immense potential of influencer marketing to authentically connect with our target audience. Through a careful approach, we identify influencers whose values and followers seamlessly align with our brand's. Our partnerships are based on trust and mutual understanding, allowing influencers to create authentic content that resonates with their audiences and organically highlight our brands and their products. This content is then shared across their social media channels, increasing brand awareness and credibility among their engaged followers.
3. INFLUENCER PARTERSHIPS
Our Marketing/PR team is dedicated to obtaining impactful coverage in the best beauty magazines, blogs, and online publications. Through strategic press releases, targeted product previews, and engaging media events, we generate enthusiasm and successfully position our brands as leaders in the beauty industry.
4. MEDIA RELATIONS
At MDV Europe, we specialize in crafting unforgettable event experiences that elevate brand presence and drive market impact. Our recent case study exemplifies our commitment to excellence in event management and PR strategies. For esteemed clients like Beautyblender, Peter Thomas Roth, Maude, Styledry, This Works, RoC Skincare, Dr. Brandt, and Mane ’n Tail, we organized a high-profile beauty showcase event across key European cities. By consolidating all brands under one grand event, we reached over 10 million people and garnered extensive media coverage. Our meticulous planning ensured personalized brand presentations, influencer engagement, and successful product launches, resulting in increased brand awareness, heightened consumer demand, and strengthened stakeholder relationships.