Maude - European and UK market entry for trailblazing sexual wellness brand
About
On a mission to make intimacy better for all people, Maude created sexual wellbeing tools with a difference. Built on values of quality, simplicity and inclusivity, this range consists of sex essentials for the modern human. The carefully considered designs of each product ensures maximum pleasure and payoff.
Maude was looking for a partner to help create a comprehensive EU and UK launch plan to achieve its strategic international expansion objectives.
What did we do?
We crafted a launch plan emphasizing prestige retail alongside an omnichannel PR & marketing strategy. Within the initial six months, MDV successfully secured listings at key retailers across the region, including Printemps, Selfridges, Oh my cream, Samaritaine, Bijenkorf, Globus, Skins Cosmetics, and more. Several new openings are scheduled for 2025, aligned with the brand's exclusivity preferences. The focus for 2025 centers on ensuring retailer success to expand the brand's fan base and acquire new customers.
Maude participated in 5 press events, securing founder interviews in Vogue and Talkies, and press coverage in X, Y, Z publications. This included a comprehensive 360 campaign partnership with Artipoppe and the Pillow Hotel franchise.
Eva Goicochea - CEO & Creative Director maude