RoC Skincare - Distribution restructuring for award-winning science-based brand.

About

Founded in 1957 at Pharmacie Rogé Cavaillès in Paris, RoC® ingenuity has brought true innovation to skincare – including the first-ever hypoallergenic product, complete UV protection, and the stabilization of Retinol. Today, RoC remains at the forefront of dermatological innovation, partnering with leading dermatologists for the most informed insights into the functions and needs of your skin. Harnessing cutting-edge, patented technology to deliver skincare solutions that optimize your skin health at every stage of your life. 

RoC Skincare needed a revived retail strategy and implementation in the appropriate channels in The Netherlands and wider Europe.

What did we do?

After the acquisition, there has been a significant focus on restructuring the brand among retailers. For instance, we adapted assortments to align with current consumer buying behaviors, made substantial investments in marketing, and listened carefully to customer feedback. These efforts have resulted in Roc Skincare's average growth with current partners being approximately 30% compared to last year. We aim for a growth of 50% with well-developed plans in place.

‘‘The partnership with MDV Europe marks a new phase for RoC Skincare in the Netherlands. We are confident that their expertise and dedication will help us achieve our growth ambitions.’’

Mark Haynes - Commercial Director RoC Skincare®