Beautyblender - European and UK distribution for the iconic, original make-up sponge.
About
Founder Rea Ann Silva’s experience spans a 30-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind beautyblender, she single-handedly changed the beauty game. The one-of-a-kind edgeless makeup sponge ensured her clients looked impeccable on camera in high-definition.
The brand had already established a strong market presence in the US, in Sephora, Ulta and a growing international business in Canada, China, South East Asia and Australia through Sephora. Beautyblender approached MDV Europe to consolidate distribution in the EU/UK to expand its market presence.
What did we do
We work aligned with the brand's global strategy to achieve company goals and KPIs. In recent years, we have successfully opened new retailers in both the prestige and mass market segments. We are present in all leading department stores and also focus on strong individual boutiques to maintain brand awareness effectively. This strategy has resulted in annual growth of between 30 and 40% year-on-year. We continue to listen carefully to our partners, sharing important performance data, supporting them during challenges, and celebrating joint successes, which have contributed to this substantial growth.
Additionally, our marketplace experts implement a data-driven strategy to optimize sales on Amazon, resulting in quadrupled year-on-year growth and the establishment of 5 rapidly expanding marketplace platforms.
“Thank you for six years of dedication. I really appreciate all of you!
Thank you for your contributions in the past and for what lies ahead in the future. I look forward to a lot more activity with all of you”
Rea Ann Silva - CEO/Owner, Beauty-blender